![]() Though, this yet again, leads to the problem of unwillingness on the part of the users to pay up for the free services which they have been using for free for long. Certain trimmings must be made to the presentfacility of Pandora Radio if this model has to be successfully applied.Īpply a subscription model:Requesting for a subscription charge from all users for using Pandora Radio services offers the rewards of spreading the costs of the extensiveuser base dropping the cost per customer which can be simply paid by them. Though, this cannot be practically applied on the present service level on all alone basis, as the users who are actually used to,forgetting their service free of cost might not beready to pay for the similar level of facility. Introduce the “Freemium” conceptof proposing Pandora Radio’s service is a worthyalternative to earn more revenues from users. Pandora Radio should preserve their policy of not introducing audio ads because by doing that, itwould spoil the customers’involvement which may not apply to sustain customers. ![]() The accomplishment of the iPhone Application of Pandora Radio is an additional reason for putting more pressure on advertising as this has directly ledregularly and in a more specific and advanced manner. Presently only around 60 % of its advertising space is being consumed and so Pandora Radio has a lot of potential to increase its revenues by just placing more graphical advertisements. Pandora Radio can influence on the fact that it can provide direct advertising based on the related and useful information gathered from their subscribers. Show aggressiveness in advertising:It has been observed that Pandora Radio must add more and more advertising till it is non-intrusive. Limit the listening time by charging users a fixed price for exceeding a specific limit The conceivablealternatives for Pandora Radio for their enormous usage as mentioned in the case study are: Customers simply log in to Pandora’s website or downloads the specific Pandora application that the company offers free of cost, and they can initiate to listen instantly (Detroit, 2012). It is not mandatory to purchase a special Pandora Radio Device or any other exclusive apparatus that would allow them to listen to Pandora Radio. Pandora has profited from the United States conventional shift toward the usage of constant web and smart-phones or some other internet based devices in that their entire delivery technique costs are decreased. Customers can easily get access to the high quality music streamed directly to their Pc’s, tablet, smart-phone and other web empowered devices wherever they have a web connection or a cellular reception. ![]() Customers also even enjoy the accessibility and most importantly the ease of use that was offered by the Pandora Radio. ![]() The real value proposition for Pandora Radio customers is the capacity to customize the musical heeding practice and Pandora Radio’s capacity to cater to the separate listening needs of each one of its potential subscribers, due in the enormous part thanks to their structure and particular algorithms generated by the original founders of Pandora and Music Genome Plan.
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