![]() One of the most common irritations of founders launching on Product Hunt is having this great product with many paying customers. Still, they end up ranking lower than someone who launches a Notion template they built in a few hours the day before. Often this is because the audience for their product is not the same as the Product Hunt audience. Generally, Product Hunt people are makers, startup people, and technology enthusiasts, and they love products that align with those interests. If your product is targeted at real estate professionals or teachers, there doesn’t tend to be a lot of those types of users on Product Hunt. ![]() Meaning, your launch might not find a receptive audience. ![]() Keep that in mind with your launch and the expectations you set. Don’t expect to simply post your product and watch the upvotes roll in.ĭo the work for a successful launchĪ Product Hunt launch is not a ‘set it and forget it’ event. You’ll have to do some work to line up your biggest supporters to come and help you get some early momentum on launch day. This group should include friends, family, early adopters, even former colleagues. There are excellent guides on maximizing your launch, including a resource from Product Hunt’s blog, which is a great place to start. Leverage the audience to improve your product I also created an easy-to-follow checklist a while back to give you the best possible chance for a successful launch. Users you get from Product Hunt can be an invaluable resource in early feedback and improving your product, especially if you are early-stage. Often, Product Hunters are makers, founders, and product people themselves. #PRODUCT HUNT BUCKLEY 300K PRODUCT HUNTPANZARINOTECHCRUNCH HOW TO#.
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